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https://youtu.be/7yS_yUAcaBQ   Did you know that there are people out there willing to pay for your therapy...

01 June, 2019

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04 March, 2019

  This podcast episode covers how and why to create a client persona. A client persona is simply a story you create about your potential clients. This will help you discover and target your marketing message to people who are in need of your therapy services...

04 September, 2018
 
Imagine the warm sun on your face, the sound of waves gently crashing on the sand, the water just touching your feet as the tide comes in and out as you lounge in your new beach chair, the ocean breeze bringing that refreshing smell only it can.
 
Decisions are made this way. No, not you sitting in such a serene place thinking and deciding on where you will have lunch. I'm talking about the imagination part of the exercise above.
 
Each of us makes a decision to do or not do something twice. First, we have to imagine ourselves doing or not doing that thing we are contemplating. Most of us make this decision on pure emotion when we should be using our intellect and reason.
07 August, 2018

  Anthony Maritato has 3 clinics in two different states called Total Therapy Solutions. He opened his private practice with the focus on serving his clients. Tony has a course called Learn Medicare Billing on how to set yourself up to bill Medicare and how that works...

19 December, 2017

  What does it take to start a therapy practice? What do you need in place to treat your first client?   This episode is Start-Up 101. Be sure to sign up for a FREE WEBINAR on this topic   Be sure to download the FREE Start-up Checklist below.   LINKS MENTIONED    EIN...

29 May, 2017

  I recently attended a 1 day class called "Marketing on a Dime" at my Alma Mater business school.  Part of the focus was on your business website which I would argue is your best marketing tool.   In this podcast I cover what to have on your...

25 April, 2017

  Question from a practice owner: "What is the best way to approach a doctor to ask them to send me referrals?"   This is not the first time I have seen this question. First, I want to point out that the question is flawed. My answers, which...

07 June, 2016
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