I just finished moving one of my clinics and I have learned a lot.
Over the years I have had to move my clinics at least 4 times, each time having to get new signage. I have made it somewhat of a study of what constitutes a good sign.
Here is our new sign by a the one major highway that goes through our town. I would love for you to take a look at this sign and tell me which business pops out at you first and loudest. You won’t hurt my feelings if you don’t pick my business. Just tell me briefly why you chose the one you did and we can all learn from your observation.
We also have a sign on the building above our entrance but the one pictured here, by the road, gets the most views so I wanted it to stand out. We had very limited space on this sign so I had to make every character count.
Never underestimate the power of a good sign. Be sure that it is short and easy to read from a distance. Don’t include extraneous information that is not needed.
The sign company wanted to put my logo on this sign and I asked them not to. How is my logo going to help this sign. People are going by at a pretty fast pace. I need them to read the important information in just a few seconds.
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