In the video above I show you how I create systems and procedures that are performed in my private practice.

This is one of the most helpful skills that I can teach you in order to free up your time in order to work on your business and not in your business.

I have been documenting procedures that happen in my clinic for some time now. Mostly I have been doing this by creating videos. I use Camtasia to create my videos and I love doing it but…

Here are some reasons VIDEO IS NOT ALWAYS THE BEST OPTION for creating SOP’s:

• Money – You can probably find some freebie video screen capture software but you will get what you pay for. Screenflow for your Mac is a great option at $99 and Camtasia for Windows will run you $199 at the time of writing this post. Another option is to have a Zoom account. Zoom is like Skype but better and can record screen conversations and screen sharing. Zoom runs me $15 per month.

• Learning Curve – The learning curve of how to shoot the video, capture the screen shots, talk over the video, edit the video, process the video, upload the video is a pretty steep curve.

• Time – Once you are very good at creating training videos you possibly could crank them out as fast as creating written explanations. The problem is getting good at video. You are a therapist and a business owner. Do you have the time and desire to learn and get good at video?

• Future Editing – If something changes in the SOP you will want to document that change. Making that change in a video you already created is going to be much more difficult than going into a Word document and changing some wording or taking a different screen shot picture.

That being said I still love creating videos and I will continue to make them for my practice. Creating training videos over the years has helped me create some marketing videos for my private practice as well as create learning tools for this website.

Another big ah-ha moment was when I realized I could get my office staff to create Standard Operating Procedure (SOP) explanations. That’s like doubling your time-saving effort. After I created a few written SOP’s to get the hang of doing them I created an SOP on how to create an SOP.

You won’t have to do that because you can just direct your office staff to this post and have them read it and then they will know how to create an SOP. Have them start with something simple like creating an SOP on how to send an email attachment and then see how good a job they do with that.

Think about all the tasks that you do for your practice that could be done by someone else. Is it really that smart to be doing a task that you could pay someone $10 an hour or less to do? Think of the extra money you could make doing treatment for close to $100 an hour instead.

Maybe you need to spend more time marketing your practice. In order for your business to grow you need to spend more time on your business and less time in your business.

Here are the tools you will need to create SOP’s like a Boss:

• Microsoft Word or a similar word processor like Google Docs

• Snagit screen capture – Learn more HERE

• Evernote is another tool I use and you can use Evernote instead of Microsoft Word to create and share SOP’s.

If you want to use video for screen capturing and editing I suggest you try:

• Camtasia for Windows

• Screenflow for Mac

First think of a few tasks that are fairly simple to do but that take you a significant amount of time to perform. After you have a few in mind pick one that you think would be easy to document. Keep that task in mind as I explain how I create my SOP’s.

OK, so how do I use this in my practice to get more done? As I am doing tasks I think to myself can I create an SOP to show someone how to do this. Usually, the answer is yes.

First I created an SOP template. You can download it for free below.

After you have a slew (yes, I just said slew) of SOP’s you need a way to organize when your office help performs each SOP. I created a spreadsheet calendar of tasks to be done and put the spreadsheet on Google Docs. That way, more than one person can see and manipulate it at the same time. Just be sure to not use any private information like client names.

I also created a clinic Google account and set the calendar spreadsheet document to come up whenever the Chrome web browser is opened. This way, each time an office worker opens the web browser, they will see the spreadsheet task calendar first.

You can download my spreadsheet calendar below.

You may ask why I don’t just use the Calendar that Google provides. I tried it that way for a while and it just did not give me enough creative freedom for tasks.

We do use Google calendar for therapist schedules. I created a video that demonstrates how we use Google calendar for that HERE.

This spreadsheet calendar also allows office workers to input their initials as they perform the tasks. Take another look at the screen capture of the calendar and you will see narrow gray columns. That is for their initials.

Spreadsheets also allow you to insert a comment or a note into each cell. This way I can show a lot of tasks and then explain how the task is to be done with an inserted comment that will pop up when they click on it. Guess what I put in those comments? SOP numbers. Yahtzee! Now you see the full circle.

One last tip. You can take a photo of anything using your phone and import it into the Snagit on your computer using the Fuse phone app. This allows you to bring the physical world into your SOPs.  Sometimes I have to be very specific with what I ask my office help to do. I have also used this technique with my kids at home.

I would love to hear about any SOP’s and training tools you use in your private practice. Please leave any nuggets of helpfulness in the comments below.