Scott Harmon

Scott Harmon

Client Persona's

This podcast episode covers how and why to create a client persona. A client persona is simply a story you create about your potential clients. This will help you discover and target your marketing message to people who are in need of your therapy services whether they know it or not.

This exercise is what is called business 101 so don’t skip over it. You should continue to think about who your potential clients are and how best to reach them.

Nothing happens until something happens so take action and download the free client persona form below. It’s a great tool I created just for you to help you get started.




Links That Scott Recommends - Click Here


Free Forms - Used in My Clinic


Ebook - Start and Run a Therapy Practice


Academy of Private Practice - Video Lessons, Coaching, Community, Tools And More


Free Therapy Progress Note


Free Client Tracking EMR Spreadsheet


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