23 Feb 031 Five Marketing Tips You Can Do Now to Propel Your Private Practice
In this podcast I give 5 actionable tips that you can implement right now to help your private practice.
Any time I put out information about marketing a private practice it gets a lot of attention. I am not deluded to think that you and everyone else is waiting with baited breath for my marketing tips. I think small business owners will read and should read all they can on marketing. I know I do.
Here are the 5 marketing tips
Website – Yes more website tips because your website is important
Video – Simple how to tips on creating a marketing video for your practice
Facebook – How to be helpful and market your practice at the same time
Google Adwords – How I use my Google marketing dollar
Postcards – Sometimes old school is the best school. I tell you how to use a postcard for marketing
There are a couple of themes within these tips and with all marketing for that matter.
What are your competitors or other similar businesses doing?
Are you capturing your great ideas?
I continue to develop my attention to detail when it comes to how my competition or similar businesses market themselves. I try and notice this in my geographical surroundings and in the on line world. In this podcast I dive a little deeper into how I do that.
Once you start noticing these marketing details you must be capturing them in order to re-visit them for future use. I have mentioned that I use Evernote to do this and I cannot suggest enough that you do the same.
I would love to know your thoughts about how to market a private practice. What is working for you? Have you tried any of the suggestions I give in this podcast? Please leave a comment in below so we can learn from each other.
Disclaimer: Do NOT share privacy information over text or voicemail. Google Voice should be used as an initial contact for potential clients to give and get general information
Survey creation – Create a survey for your website for free using Google forms
Officedepot.com – Where I get my business cards and notecards
Check Out Scott’s Great Resources
Ecourse – Start, Run and Grow a Therapy Practice – Video Based Lessons and Downloadable Tools – Plus Consulting
Free Client Tracking Spreadsheet – How Scott keeps up with due dates, client information and so much more
FREE Ebook – What 150 Practice Owners Know – Get the Ebook by taking the survey – MUST have a private practice to take the survey
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029 Karen Crilly And Her Year Old Pediatric Therapy Practice
022 Jo Muirhead - Accelerate Your Practice
002: Billing Walk Through
64 Huntington University Occupational Therapy Students Interview Scott
72 - A Cash Pay Practice That Helps Clients With Life Transitions With Debora Davidson
019 Business Skills And Insights To Eliminate The Fear From Starting And Running A Private Practice