028 Paul Potter, PT – Risk And Freedom In Private Practice

Paul Potter is a physical therapist who has been in private practice for over 30 years. His practice specializes in manual orthopedic rehabilitation and medical fitness programs for special populations. I spoke to Paul when he was in the process of selling his practice in order to go on a different adventure in his life: helping other PT’s start and run their own therapy practice.

Paul has his own podcast called the Functional Freedom Podcast where he interviews other leaders on practice issues and strategies to facilitate the professional effectiveness of therapists.

Paul gives an awesome marketing tip that generates almost an

80% conversion rate of prospective customers to actual customers.

You can download the tool he uses to do this for free in the show links below.

In the world of start ups, having a mentor is essential. Paul had strong mentors early in his career, and now he is offering his services for mentor-ship.

Paul’s motto is “win the day and finish strong.” Listen in to this episode and learn more!

Here is some of what we cover:

• How Paul started slow and small

• Why it is important to have a specific niche

• How to determine your niche

• Timeless principals of marketing a practice

• The importance of relationships in your marketing strategy

• What to do about your competition

• How to pick up business skills to start and run your practice

• How to get more referrals

• Tracking referrals – how and why

• Paul’s gold star referral generating tool that has an 80% conversion and get it for free below

• Paul’s PT Pad App that he developed to help PT’s do their job faster and better

Links

PaulPotterPT.com – Paul’s Consulting Website to Help You Start a PT Practice

The Functional Freedom Podcast in itunes

PT Pad App – Measure and document improvements in your client’s functional performance

[email protected] Paul’s Email

Paul’s Linkedin Page

Paul’s Free Physical Therapy Screening Tool 

This tool generates almost 80% conversion in his practice from prospective client to paying customer and Paul is giving it away free. Scroll down to see what is included.

Enter your email and receive this screening tool for free. Be sure to check your spam folder if you don’t see it in your email.

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StandSteady Strength and Balance Screening and Program

Below is how Paul Potter, PT explains his program to his prospective clients.

The download gives you the tools to offer this program in your practice.

Feel free to contact Paul to ask him any questions about this screener and program.

StandSteady is a program designed to help older adults recover or enhance their ability to perform daily activities and live healthier lives even as they age.  The structured therapy program includes strength, flexibility, mobility and balance training.

The StandSteady program includes 4 components

1. Free Balance Screening- One 20 minute balance screening and consultation

2. Initial Balance Training- two 30 minutes sessions per week for 5 weeks; Home Exercise Program; Home Safety Evaluation

3. Advanced Balance Training- two 30 minute sessions per week for 5 weeks: Home Exercise Program

4. Medical Fitness Membership- Quarterly fitness membership for eligible patients who have completed the Advanced Training program

The StandSteady Free Balance Screening

1. Client calls and schedules a 20 minute consultation

2. Client completes Stay Independent Fall Risk Questionnaire

3. Client performs STEADI 4-Stage Balance Test

4. Client performs a Timed Up and Go Test

5. Client performs a 30-Sec Chair Stand Test

6. Therapist explains results and makes recommendations based up STEADI algorithm

The StandSteady Initial Strength and Balance Training

1. Patient obtains MD prescription for program prior to first visit

2. Therapist performs multifactorial BESTest fall risk assessment

3. Patient begins 5 week standardized strength and balance training program

4. Therapist performs home safety assessment

5. Therapist performs discharge BESTest fall risk assessment

6. Therapist trains patient in home exercise program

7. Patient completes patient satisfaction questionnaire

8. Patient referred to home program, community resource or to advanced program

The StandSteady Advanced Strength and Balance Training

1. Patient obtains MD authorization for program prior to first visit

2. Therapist designs a highly individualized program based upon multifactorial fall risk assessment

3. Patient begins individualized strength and balance training program

4. Therapist performs discharge BESTest fall risk assessment

5. Therapist trains patient in home exercise program

6. Patient completes patient satisfaction questionnaire

7. Patient referred to home program, community resource or to medical fitness center

Paul Potter PT, MS, MDT, CSMT. CEEAA

Paul Potter has owned and managed his private practice clinic for over 30 years specializing in orthopedics, manual therapy, and medical fitness assessment and programing.  He is a graduate of the University of Nebraska Medical Center physical therapy program and earned both bachelors in exercise science and masters in Family Wellness from the University of Nebraska at Omaha and University of Nebraska at Lincoln respectively.

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